Not That Store is an online store that promotes an eco friendly lifestyle. It’s visual components are based on statistical graphs in order to convey to the user, in a subtle way, the whole logistic and investigative process behind it. Not that Store is a platform that believes in a world that’s fair, clean and equal for everybody. Based upon scientific data, this is a brand that looks forward to connect with people that want to change their consumption habits in a friendly and direct way. It’s a meeting point where a difference can begin to be made.
Graphic Identity / Web UX & UI / Mobile App UX & UI / Storytelling
The pattern we created for Not That Store is made up geometric shapes that are used in statistics, to allude to the scientific and investigative background behind the brand. The way we use them however, is to create fun compositions where their meaning is not obvious. It’s a good metaphor for Not That Store: friendly front, hard data behind it.
We know it’s not easy, so we made it simple. So come on, let’s change the world, one habit at a time.
NOT THAT STORE
JULIO 2020
