Meet Isabella’s cevicheria & Oyster bar. With an up and coming fresh proyect located in Gonzales Suarez neighborhood in Quito, Ecuador, Pez Bela has become one of the most exciting seafood restaurant in the city.
This is a space of reconnection, discovery and creation. A place for those in love with the sea, the mystery it harbors and the freshness found in its products.
Graphic Identity / Packaging Design / Storytelling
Reconection, origin and gratitude
Fishing and signature food are our central axis, which is why it was important that both, the name and the hook (a graphic allusion to fishing) be found in the brand’s logo. We created this union to convey a clear feeling from the first contact with the audience.
We chose a typeface keeping in mind the classic, elegant and romantic aspect of Pez Bela. It’s construction reminds us of the industrial and its finishes of fishing and kitchen elements.
Only by going back to the origin, we discover the soul of the ingredient
PEZ BELA
NOVEMBER 2021
