Remu Apparel is a conscious clothing brand from Ecuador that makes garments built to last.
If there’s something Latin America is known for (apart from amazing food) is textiles. In Ecuador, knitting, weaving, embroidering, and other forms of textile production were once the main source of income for many families. When industrialization came, convenience replaced craftsmanship, jeopardizing the work and traditions of thousands of artisans around the country.
Remu started as a way to ensure traceability and justice in an industry (and world) that so desperately needed it. The clothes they make remind the public what it means to have a garment that will last so long that maybe your grandkids can inherit it. How many fashion companies in the modern world can say that?
Brand Identity / Storytelling
Know first who you are, then adorn yourself accordingly
For a brand where no two products are the same, we created a bespoke wordmark in collaboration with an Ecuadorian type artist. We wanted something simple and with a hand-made feeling to it, because even though Remu is a luxury brand, their core is unpretentious, homey, and warm.
We chose fonts to combine both the modern and traditional aspects of Remu. As a nod to all-time American brands, we played around with word compositions to build the brand’s storytelling.
The palette chosen for the brand is an ode to nature and things that age beautifully. Think about leather, wood, ceramic, denim… with proper care, these materials are made to last a lifetime, and the weathered effect they get throughout the years speak of their resilience and quality (not to mention how chic it makes them look!).
We want to highlight how nature and time bring out the best in things, what better way to do it than through its beautiful colors?
The pattern we created for Remu is an abstraction of starry nights in the Andes. And it has many uses! branded lining for garments, wrapping paper for packaging, wallpapers, etc. The sky’s the limit (and the theme here).
Finally, we developed a series of icons for the three pillars of the brand: upcycle, empower and explore. This is what Remu is all about. They aim to reach people who care about the planet, give opportunities who people to live in it, and encourage people to live a life of adventure. We added texture for a vintage vibe, continuing with the hand-made theme of the branding.
